This is the first in a series of online videos we’re designing for IMAC. We wanted to capture an audience that often thinks they’re immune to everything - and need to be entertained if they’re going to listen.
We created a series of social media videos for Q Theatre.
One of the lead characters in "All your wants and needs fulfilled forever" is a talking lightbulb. Zoomslide worked with The Playground Collective to build and film an experiential installation with him. We captured his interactions with people on Queen Street to create social media content for them across Instagram, Facebook and Youtube.
NZ on Air TV Series
Three young people are circumnavigating the north island of New Zealand on a waka hourua, (75 foot traditional sailing waka) and vying for a place on an ocean voyage to The Cook Islands. Over six weeks three unsuspecting rangatahi, Austin Bosch, Keanu Townsend, and Rickylee Russell-Waipuka are tested beyond what they thought possible. They will have to face not just the present but their past as well.
Led by waka legend Hoturoa Barclay – Kerr (Tainui) and skipper Frank Kawe (Ngāti Kahungunu) the trio will be mentored in the ancients laws of voyaging - navigation using stars, swell and sea life, alongside the demanding tasks of boat handling. As they learn how to sail and navigate they are as they voyage they are exploring their ancestors brilliance that predates, Magellan, Cook and Columbus.
Steel Construction New Zealand commissioned Zoomslide to make a series of videos for them to promote the use of steel in New Zealand construction projects - especially around the Christchurch rebuild. An amazing eighty per cent of buildings in the Christchurch CBD are currently being built using structural steel as the primary material.
NZ Story came to Zoomslide to create the story of New Zealand’s world renowned wine growers.
We interviewed wine growers around the country and this is what we came up with.
An epic journey, traversing the Pacific in a seven-strong waka flotilla using traditional Polynesian navigation techniques handed down by word of mouth through the ages. Zoomslide has quite a few sailors in our midst, and we’re thrilled to be working on this feature length documentary. Through the voyage, a deeper journey takes place for the crew. As they recreate the transit lines of pre-European Pacific colonists, they realise they’re travelling through time itself, connecting their ancestors with the future.
We helped Jasmax celebrate their 50 glorious years of buildings and design. The best bit though was Jasmax’s insistence that we make 50 years worth of work into one minute. Our motion design emphasised the architectural form. Time-lapse captured the temporal experience of some hero buildings. Archival photography joined the dots. And our mate Scott J Mason wrote and produced the original score, which – we reckon – gives it just the right degree of pace and celebration.
Q is one of Auckland’s most dynamic theatre and architectural spaces.
With Q we designed a video installation that tells the ‘behind the scenes’ story - the crew, the shows, the patrons and the fast turnarounds.
The contours and colours of the Q’s Queen St foyer inspired the motion design.
Twenty invited Zoomslide to design an interactive experience to launch a new brand.
Launching a UFO invasion of Auckland isn’t your everyday, even at Zoomslide. So when Energy Online and Twenty agency approached us to do just that, we were like yup. We knew from the outset we’d use a drone, but how? With art director Alistair Kay, a team of technicians and designers tricked up the drone with a remote controlled, LED lighting kit. Meanwhile, we seeded crowd acitvators in public spaces where we ran the flights, with strategically placed camera crews to capture the crowd response. Within minutes of the first flight (NZ’s first authorised urban drone night flight), UFO sightings were reported in the mainstream media, UFO watch sites were all over it, social media caught fire, and the story went wild. Energy Online was quick to name the game, gaining maximum brand leverage and hundreds of new sign ups during the campaign that followed.
ABC Tissue · Work
The folks at Earthcare have done something cool to shake up their category and help save the planet. They’re giving away DIY kits, making it easy for kids to turn cardboard tubes into artistic masterpieces. We created a world for a girl’s imagination, saturating the frame with a sense of child-like fantasy and integrating this world in with our live action shoot of her.
With our previous online video for Earthcare now cracking half a million views, we’re excited about the potential of this new take on eco-messaging.
One of the main causes of accidents is people getting distracted. It happens all the time. In a combination of ‘comedy’ and stunt work we produced this burst of action with the creatives at Work.
Chemistry wanted a TVC that hit the right note with an Australian audience’s sense of humour. Together with DOP Simon Raby, production design by Alistair Kay, and the rest of the amazing crew we crafted this moment.
It doesn’t happen every day, but we were there in the room when the United Nations voted New Zealand onto the Security Council. As Minister of Foreign Affairs Murray McCully delivered his campaign speech to the General Assembly, this piece ran as a projection behind him. The approach was simple: render dozens of journalistic photographs into a moving story, clustered together in a way that loosely followed Minister McCully’s speech. It’s worth watching just to get a sense of the sheer volume of amazing work we do to help make the world a better – more secure – place.
A Collaboration with Sameer Kulavoor aka Bombay Duck Designs
When we expanded into the old villa next door to our studios in Grey Lynn, we needed something visual to connect our two buildings. So we commissioned our friend Sameer Kulavoor to give us a mural. We love his fluid, inky illustration style, and his eye for local character. Sameer's based in Mumbai, and has work in such salubrious company as Rolling Stone mag and Paul Smith collections. Our brief to him was simply to reflect our neighbourhood. We love it! What do you think? (with apologies to Radiohead)
In time for the FIFA World Cup we animated this TVC for Work. A simple animation put to great effect.
AT wanted to tell the City Rail Link story in the simplest form possible. With our friends at Work we created the big picture to show this essential project will connect and re-energise Auckland.
A highly effective video aimed at motorcyle culture, with a massive uptake online. With our motorcycle stunt footage shot in the back country we treated the backgrounds to focus the biker mind-set on the important stuff.
NZ on Air TV Series
The Pacific has a problem with its food. Nobody knows how good it is. As westerners flock to the sandy resorts among the coconut palms, the tourist infrastructure works overtime to keep them fed with the same food they expect to eat at home. In just about every other tourist market, it’s the opposite. From France to Thailand to the USA, anyone who looks foreign and asks for something unheard of is – well – unheard of. In Real Pasifik, chef Robert Oliver changes all that. Working with the local chefs in the resorts, he explores each country’s cuisines. From the forests to the atolls to the open ocean, they find heritage ingredients cooked in heirloom recipes, and – in a flourish of cultural dexterity – convert these with deceptive ease into 5 star restaurant meals. The tourists get a taste of the local culture, the resorts enjoy a competitive advantage, and the local food producers connect with an international economy that has long been promised, but seldom achieved.
San-Francisco based Findly does cloud-based, IT recruitment software as a service. They’ve got several Zoomslide videos in their sales collateral, nearly all of which make extensive use of motion graphics. We adapted some of their brand assets into the world of motion, illustrating many of the benefits and UI elements.
Refining New Zealand wanted to give their safety induction a bit of a shot in the arm, and for good reason. Traditionally, nothing says “go to sleep” to a room full of riggers like a point-by-point safety video. And with over a hundred points to cover, we were foxed. The solution: music! It raised a few eyebrows at first, but the client soon realised that to make it work with the guys in the rig, it had to come from the guys in the rig. So, we got our friends in I Am Giant and some others to set the safety points to music, then lip synced it with the refinery staffers. And, since the refinery provides the perfect rock video set, the location was easy. The result was a culture queuing up to see it, and to be in it, and walking away singing the tunes.
In a TV series full of colour, culture and cuisine, Nici Wickes travels the world discovering the best local food secrets in each city. Opening sequence for series 5.